We call it Nodetelling.
Nodetelling is FlowField’s name for telling a story through connected pieces of content, called nodes, on a canvas. A guided route carries the reader through the main story. Branches lead into case studies, articles, and other pages, with a way back to where they left off.
The name came out of building this website. We wanted people to experience why we love node-based editors: the space to organize complex ideas, the pleasure of seeing how the pieces fit, and the freedom to move closer to something interesting. Nodes plus storytelling. Nodetelling.